Citizens United & the United Citizens of America

Alexis de Tocqueville made the observation 200 years ago that Americans have bad tendency of  forgetting lessons from the recent past.  Indeed, old habits are hard to break.  This is similarly true to campaign finance reform and Citizens United vs The FEC.Despite all the hoopla around Citizens United, it does not change much in the grand scheme of political fundraising.  Yes, it is true, it is a watershed that may very well be the straw the broke the camel’s back, but unfortunately for Americans, there aren’t too many camels out there in the great plains.What Citizens United achieved was an elimination on previously enshrined restrictions on freedom of speech, in effect, allowing greater breadth of access to political fundraising by corporations and unions to 501C3’s, and ‘Super PACs.’  Unfortunately, provisions administering proper identification and collection of contribution sources did not come along with the new legal mandate.  Something akin to giving everyone the right to drive a vehicle, but eliminating the requirement of a drivers license for the newly minted drivers.

Yet, we’ve seen this movie before.  The Watergate Scandals of 1974 lead to the passage of the Federal Election Campaign Act (FECA) requiring broad disclosure of campaign finance and the establishment of the Federal Election Committee.  At the time, political fundraising across Federal, State, and Municipal governments was an estimated $1 billion.   Twenty seven years later, the industry grew to over $3 billion in annual contributions, and the passage of yet another campaign finance reform: The Bipartisan Campaign Reform Act (BCRA), also known as the McCain-Feingold bill, limiting soft money contributions but raising hard money limitations.  This piece of legislature came as a result of a less acute crisis than Watergate, but a recognition in Congress that the 1994 and 1998 presidential elections witnessed an unprecedented use of 24/7 television and internet advertisements.

Today, the industry is estimated to bring in $10 billion  in 2012.  Adjusting for inflation, it still represents a nearly 3X growth in size.  While we are not certain what the dollar figure implications of Citizens United will be, it is estimated that $700 million in political fundraising inflows will be as a direct result of its passage.

Yet, Citizens United detracts from the central theme: the issue of money influencing politics (be it through political fundraising or lobbying), has been a central tenant of our democratic system since the election of the populist Andrew Jackson.

Even if the Supreme Court reverses its ruling on Citizens United within the short-term, the impact on political fundraising would be negligible.  This industry is deeply ingrained in Federal, State and Municipal government.
The solution to realigning the role of political contributions in government must stem from greater transparency in campaign contributions.  And by greater transparency, I do not refer to an arbitrary list of demographic information collected from the donor, but rather, a living, breathing profile that the donor maintains in the clouds in perpetuity.

As Co-founder at AngelPolitics, I have had the pleasure of helping drive this vision: the creation of America’s Donor Genome.  By giving every individual, super donors down to sub $200 donors the ability to activate their own piece of virtual donor real estate, they can begin discovering candidates across America, and across federal, state, and municipal government that share geographic, demographic, or issue-based affinities.   Similarly, a platform like this would be open to PACs, 527s, Labor Unions, Parties and other political groups.  By helping create a personal link among every voter and donor in America through a virtual social network, we as a society can for the first time ever, be empowered to access greater intelligence about the rationale for campaign contributions, and their impacts.

Fundamentally, money is a means to an end.  The flow of funds into political campaigns can be justified in a variety of weights (enshrined in our constitutional rights, or otherwise).  That they are spent in a constructive manner is another issue.  Most political analysts would agree that the majority of campaign dollars go to fund negative advertisements.  Yet, the purpose of negative advertising is to capitalize on an asymmetry of information between candidates and voters/donors.  Technology is one resource available, to us, as citizens, for building awareness of the political issues at hand and their implications for society.


By Jesse R. Sandoval


Political Fundraising: Out from the Shadows into the Social

Two years ago, the conversation at social gatherings frequented by 40- and 50- somethings included the question “why on earth would you share your life on Facebook?!” Yet only a year later, this same demographic was sharing its latest family vacation pictures on Mr. Zuckerberg’s network. Not too long after, the conversation evolved into “why on earth would you join Twitter when you’re not interested in what Lady Gaga had for breakfast?” This year, the same group is tweeting with CNN’s Anderson Cooper, the judges of Dancing with the Stars and, of course, tweeting what they had for breakfast.

This example not only reveals the extent to which we are initially resistant to change, but also demonstrates how quickly our society is adopting social networks and unleashing the power of sharing. Social networking has changed our world in its entirety.

Aside from the 800 pound gorillas in the room (Facebook & Twitter), there are plenty of social networks that have brought great positive disruption to a number of very important fields. One of my favorite examples is, founded in 2008, which serves to match startups with investors. Initially, most investors were hesitant to disclose the investment profile of the type of technology startups they were backing. They were in the “it’s none of your business” camp. Today, investors have realized that sharing their portfolio criteria on Angellist can offer greater opportunities to identify and invest in startups than if this information remained concealed. Furthermore, any respectable angel investor or VC today cannot afford to be absent from this platform, since there could be hundreds of lucrative deals they would miss out on.

Political Fundraising: Ripe for a Social Ecosystem

Political Fundraising is a space mired with inefficiencies. First, it’s not easy to fundraise as a candidate. Second, as a donor, it’s equally cumbersome to make a smart contribution. Additionally, since less than 1% of Americans are active participants in political fundraising, the entire process is a mystery for most citizens.

To get a better sense of things, let’s review the current state of American elections. Currently there are 12,000 candidates that run for office every year in the US raising an estimated $2.9B. The majority of candidates does not understand, nor can hardly afford the arsenal of tools available at their disposal. The result is money left on the table. Nearly all of those 12,000 candidates fail to achieve their full fundraising potential, leaving on the table an estimated $0.60 of every dollar they could have fundraised – a startling figure. Had those been armed with the right and affordable analytical tools, they could have dramatically improved their yields.

Now, why would anyone want the world to see who they support politically? First of all, this information is already public. All political contributions are aggregated by the Federal Election Committee and available for the world to see. Additionally, it is precisely the power of knowing that can help turn a donor into an influencer. Just like those family vacation pictures on Facebook motivated you to take a trip to a far-off destination, so too will seeing the political contributions of your broader professional network influence your own thinking.

Beyond Financial Contributions: A Social Currency for Political Donors

As inefficient as the current process is for candidates and donors, the most dramatic inefficiency is that millions of political donations are conducted in a vacuum. Every contribution has zero influence over other contributions.

A political fundraising social network can turn each contribution into a call-to-action from other donors. A single contribution from a well-respected donor can trigger thousands of contributions from like-minded donors. Contributions made through a political fundraising social network dramatically increase the donor’s influence beyond the amount of his/her financial contribution through his/her social currency.

This year a new technological ecosystem comprised of a handful of technology startups has sprung and is turning political fundraising into a social phenomenon. Next year, the early signs of the political fundraising revolution will be manifested by a tiny checkbox on the donation page of candidates’ websites where donors will not be given the opportunity to opt in to sharing their contribution, but rather to opt-out of sharing.

Present in this revolution is an online political fundraising social network that provides the tools and intelligence to turn candidates into successful fundraisers, and donors into smart and influential forces. It is also the ultimate transparency tool – something worth tweeting about.

By Ricardo Garcia-Amaya and Jesse R. Sandoval,

Cofounders of AngelPolitics, the Political Fundraising Social Network.